Privacy Policy

How we collect, use, and protect your personal information

Last Updated: March 5, 2026

Introduction

Welcome to Vurve.ai, a WhatsApp Business communication platform operated by Virtuos Digital Ltd. ("we," "our," or "us"). This Privacy Policy describes how we collect, use, process, and protect your personal information when you use our WhatsApp Business Provider services and platform.

As a WhatsApp Business Provider, we are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other relevant privacy regulations.

By using our services, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Personal Information You Provide

Account Information

  • • Name, username, email address
  • • Phone number, profile picture
  • • Business information and addresses

Security Data

  • • Encrypted passwords and tokens
  • • Two-factor authentication data
  • • Login and session information

WhatsApp Business Data

Message Content

  • • WhatsApp messages sent and received
  • • Media files and attachments
  • • Message reactions and replies

Campaign Data

  • • Broadcast message campaigns
  • • Template messages and approvals
  • • Delivery and engagement statistics

E-commerce Data

Customer Data

  • • Customer profiles and contacts
  • • Purchase history and preferences
  • • Order and payment information

Shopping Behavior

  • • Shopping cart and checkout data
  • • Product views and preferences
  • • Abandoned cart information

Marketing Data

  • • Email and SMS consent status
  • • Marketing preferences
  • • Customer segmentation data

How We Use Your Information

Service Provision

  • • WhatsApp message delivery and management
  • • Campaign creation and execution
  • • Customer communication facilitation

Platform Operations

  • • Account management and authentication
  • • Technical support and troubleshooting
  • • Service improvement and optimization

Analytics & Insights

  • • Usage analytics and reporting
  • • Campaign performance tracking
  • • Customer segmentation analysis

Security & Compliance

  • • Fraud prevention and security monitoring
  • • Legal compliance and obligations
  • • Terms of service enforcement

Data Security & Protection

Security Commitment: We implement industry-leading security measures to protect your personal information with multiple layers of protection.

Encryption

TLS/SSL for data in transit and AES-256 for data at rest

Access Control

Multi-factor authentication and role-based access control

Monitoring

24/7 security monitoring and incident response procedures

Your Privacy Rights

Universal Rights

Access

Request access to your personal information

Correction

Request correction of inaccurate data

Deletion

Request deletion of your personal information

Portability

Request a copy of your data in machine-readable format

Regional Rights

GDPR (EU Residents)

Right to withdraw consent, lodge complaints, and object to automated decisions

CCPA (California Residents)

Right to know, delete, and opt-out with non-discrimination protections

W

WhatsApp Business Provider

WhatsApp Compliance: As a certified WhatsApp Business Provider, we adhere to WhatsApp's Business Policy and technical requirements for secure message handling.

Message Handling

  • • End-to-end encryption through WhatsApp Business API
  • • Message content processed only for service provision
  • • Secure transmission and temporary processing

Consent Requirements

  • • Explicit opt-in for all business messages
  • • Clear opt-out mechanisms provided
  • • Respect for user blocking and reporting

Contact Us

Privacy Inquiries

Privacy Email:privacy@vurve.ai

Response Commitment

We respond to privacy inquiries within 30 days and provide regular updates on complex requests.

© 2026 Vurve.ai by Virtuos Digital Ltd. All rights reserved.